How to make an AI product video ad in 15 seconds of screen time
Build a 15-second AI product video ad with a four-shot storyboard, real product references and two opening hooks you can compare.
Write one claim the camera can show
An AI product video ad combines approved product assets with generated or edited footage. Start with a product, an audience and one action for the viewer. For a lunch container, try “see how the removable divider fits.” Photograph the exact model and color for sale, with the container open and closed. Add a close-up of the lid, logo and latch so you can compare generated frames against the product.
Film the moment that demonstrates the feature. Use AI for supporting shots such as a gentle camera move over a lunch table or a background for the closing packshot. TikTok recommends showing the proposition early, using vertical 9:16 for its placements and ending with a clear call to action. TikTok creative guidance.
A four-shot storyboard for a 15-second ad
- 0–3 seconds. Show the open container and divider side by side. Text on screen reads “Pack two sides in one box.” Keep both items within the central part of the vertical frame.
- 3–7 seconds. Cut to an overhead shot of a hand sliding the real divider into place. Hold briefly so viewers can see how it seats.
- 7–12 seconds. Show the finished lunch from a slightly lower angle. If you generate camera motion from a still, ask for one slow push-in while the container and food stay still.
- 12–15 seconds. Show an approved product photo, the model name and “See size options.” Keep the end card visible long enough to read on a phone.
Check the product, then compare two openings
Play the ad once at normal speed and scrub through each shot. Compare the printed label, proportions, divider position and number of latches to the reference photos. Replace any generated frame that changes what the customer would receive. Check that the product name and size options match the landing page, and preview the text against the placement’s interface overlays.
Make a second version that opens on the divider clicking into place. Keep the rest of the ad and the offer the same. Compare early viewing and landing-page actions under comparable campaign settings. Save the two opening shot IDs in your project so you can trace the result to the creative change. Scena Studio video generation modes.